With the hospitality and tourism industry being hit hard by the pandemic, it’s a prime moment to rethink the business model and capitalize on hotels has having a mixed purpose – being both a place of leisure and business, of mobility and connectivity, of work, sleep and living.
The hybrid hospitality model – meaning a mix of hotel rooms by night and inspiring workspaces by day, ensures a more efficient use of the real estate property and overall is proving more sustainable. Rather than being limited to travelers, hotels become more integrated and connected with the city and neighborhood in which they find themselves and it allows for all of the hotel’s amenities to be optimized and used more efficiently.
The value of integrating coworking spaces into hotels are countless. There are many core qualities to hotels that give them an edge over offices and traditional coworking spaces. These include:
Plenty of adaptable space: From private rooms to meeting and event rooms or shared spaces and communal areas, hotels provide a variety of suitable workspaces be it for private calls, coworking or socializing.
Excellent on-site amenities: In addition to proposing work areas, hotels boast of a whole range of additional facilities from gyms and pools to restaurants, adding to the workers’ experience and loyalty, especially if discounts or freebies are part of the package.
Round-the-clock services and Security: Unlike offices or coworking spaces that are closed evenings and weekends, hotels provide a secure environment – open 24/7 accommodating various workstyles and needs.
Maximum flexibility: Hotels do not require long-term obligations, leases or expensive guarantees and instead offer day-to-day flexibility for renting workspaces.
A ‘hospitality-first’ experience: Personalized high-quality services and creating pleasant environments and experiences for guests are in the hospitality industry’s DNA.
Connectivity & Hygiene: Aside from fast reliable internet, hotels have an ability to connect travelling professionals, entrepreneurs and local communities in dynamic, centralized locations.Another appeal of coworking spaces in hotels, is the adherence to strict hygiene and cleanliness protocols to ensure guests can enjoy safe and clean environments.